Sales Enablement

Strategy

A new edge computing and SaaS company needed to build an enterprise B2B sales force from scratch to sell a new suite of services. This would require finding new inside and outside salespeople, training them, arming them with winning sales collateral, and showing them how to use it.

What We Did

• Created the onboarding process and training curriculum for all salespeople.
• Created A-Z sales collateral for both inside and outside salespeople, including pitch decks, scripts, outreach emails and LinkedIn messages to engage prospects.
• Recruited salespeople at differing levels of experience to fill BDR/SDR and AE roles.
• Taught the team members how to approach, engage with, and sell the client’s suite to prospects.

Outcome

Despite a tough hiring environment (the post-pandemic opening of the economy), we recruited and readied a take-on-the-world sales team that is consistently growing the client’s revenue. New salespeople are onboarding at a rapid pace, armed with compelling sales materials and step-by-step plans for expanding the client’s customer base.